August 28, 2019 – Have you ever wondered what it would be like to win a major stakes race on the Woodbine turf? Well here is your chance to feel like a champion jockey!
Saddle up on this cutting-edge race simulator and compete in the Woodbine Turf Cup.
When the EFP department at Woodbine Entertainment was approached to assist with the video and audio elements of this activation I was all in. As an avid gamer myself, I was excited by the idea of working on an arcade-style interactive race simulator. I recorded hundreds of canned audio sound bites with track announcer, Robert Geller as well as video elements with TV and radio personality Jason Portuondo.
After everything came together and the Woodbine Turf Cup was ready to roll out we obviously had to get some top tier jockeys on it to test it out. Before a day of racing we got Eurico Da Silva and Rafael Hernandez, both former Queen’s Plate winners, as well as Jason Portuondo to go head to head to head. Who won? I guess you’ll have to watch to find out! #WoodbineTurfCup
This segment aired on TSN on August 28, 2019. It has been shared across Woodbine’s social media platforms as well as Woodbine’s simulcast.