White Coats and Wetsuits – Surfing Medicine International

Surfing Medicine International are a group of healthcare professionals who are passionate about surfing and dedicate their personal expertise to developing surf-related healthcare. SMI disrupt healthcare conventions by operating a truly multidisciplinary and hierarchy-free model. To say ‘Thank You for…

White Coats and Wetsuits - Surfing Medicine International

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Surfing Medicine International are a group of healthcare professionals who are passionate about surfing and dedicate their personal expertise to developing surf-related healthcare. SMI disrupt healthcare conventions by operating a truly multidisciplinary and hierarchy-free model.

To say ‘Thank You for Disrupting’, we gathered interviews and insights from an annual congress meeting to create films that explain the ethos and work of SMI.

This 20-minute film was used as a source of clips and stings for use across social media, as well as being shown in full at live events (conferences, workshops, etc.) and hosted online.

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