x+why is a flexible member’s work-space for purpose-driven entrepreneurs and businesses.
I’m Rupert Dean, I’m the CEO of X+Why.
x+why came about as a result of wanting to create something where everyone understood their reason for being, they knew their whys. We wanted companies that were more social enterprise-led, and some companies that were purely profit-led. The idea was to try and get these people to collaborate and therefore, we might actually come up with more light bulb moments, and therefore, create a slightly different answer.
We have our wellness studio which is dedicated to employees’ mindfulness. What we think is that if people come in feeling in any way agitated or uninspired, they can actually come here and leave in a slightly healthier mindset.